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Diffuser 1
Ariel Greco
Elodie, Cteau de Villiers-le-Mahieu, February 2006
A
ri
el Greco is a case apart in the world of fashion
photography. Born in New York, this American
divides his time between the U.S. and Paris, where
he has lived for over a decade after having pursued
his studies in Art Theory at UC Berkeley.
He manages two simultaneous careers: Art Director
and
Fashion Photographer. As an Art Director, for over
seven years he has helped to create or reinforce the
images of known brands by finding (or producting)
the words, pictures or sounds that can transmit a
subtle essence or intense feeling.
As a Fashion Photographer – photography has inspired
him since the age of 16
he articulates his work digitally
,
profiting nonetheless from the best of “traditional”
photographic equipment: the best lenses and the best
creative filters... those of COKIN obviously!
I
n fashion photography, I seek to create images that reflect an atmosphere or
release a particular emotion. To succeed at this, all the participants in the shoot
have to be in the same emotional space. The COKIN diffuser filters set it up very
easily. The outcome is visible in the viewfinder and we can all see it...all get into
it.
The objective is realized quickly (aided by small personal touches...) and definitively
.
To see what I imagined and be certain I’ve captured it, this is possible only with
the COKIN System!
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